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Women owned, Rochester based tech startup | Press Release

NEW TECH STARTUP, EDIFY, LAUNCHES LEARNING PLATFORM TO PROVIDE VIRTUAL CHILD CARE SOLUTIONS FOR REMOTE EMPLOYEES Tutoring, music lessons, and educational play are the first of many interactive categories that Edify includes in a human lead and safe learning environment.

ROCHESTER, NY (April 26, 2022) – Edify, a woman owned company, reduces distractions and increases productivity for work-from-home employees and their families. By the end of 2022, 25% of all jobs in the United States will be remote1, and as these numbers increase, employers seek to provide alternative childcare solutions.

Determined to create a healthy and happy work-life balance, two Rochester natives and remote working parents, Irina Tsukernik and Bob Pease developed the Edify application. Students of all ages and their guardians can schedule an on-demand session with the verified Tutor or Caregiver of their choice. Currently, all core school subjects, music and instrument lessons, and educational games are available areas of study. Provided by employers as a subsidized benefit, Edify aims to expand to include life coaches and professional development courses.

CEO and co-founder Irina adds, “The workplace has been forever revolutionized. As a remote working mom to a three-year-old, Edify is an affordable and safe childcare option that provides peace of mind while I finish up that last conference call”.

For more information on Edify or to sign up to be a Caregiver, visit today.

About Edify: Edify is based in Rochester, NY and was started by two remote working parents. Edify connects Tutors and Caregivers with students of all ages in a virtual setting. With parents, kids, and safety at top-of-mind, Edify takes some of the load off of remote employees’ plates.


Irina Tsukernik, CEO & Co-Founder + Bob Pease, CTO & Co-Founder

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